Small Online Sellers Saw Growth During Cyber Week Says Firm

Small business accounting provider Outright says it has found that sole proprietors are keeping up with the big box retailers this holiday season.

Aggregated data from a sampling of small businesses selling on the major eCommerce sites showed an average increase in sales over last year of 68% for Cyber Monday.

Tuesday, November 29th, and Wednesday, November 30th, were also big days for small online sellers. Each of these days almost matched Cyber Monday's volume. Sales then dropped 22% on Thursday and continued at this lower rate through the rest of the week. This data shows that the increases small businesses saw early in the holiday sales rush has continued to stay strong as the shopping season progresses.

"It is great to see that the gains these online small businesses saw over Thanksgiving weekend have continued to materialize," said Steven Aldrich, CEO of Outright.

"These small businesses are critical to the growth of the economy as a whole. When they are doing well, the country is doing well. At Outright, we are thrilled to help them account for those incremental sales in a highly efficient way with Outright taking care of the seamless integration of that data."

Outright's data is consistent with normal holiday trends. While Cyber Week tends to show strong gains in online sales, the week after Cyber Week is expected to be a bit lower volume until the next sales rush starts mid-month.

The aggregated data is from a random sample of 5,000 of Outright's small business customers who are sole proprietors who primarily sell on eBay, Etsy, or Amazon.